![]() ![]() Since the height of its popularity, Mori Kei has evolved, though the basic concept has remained the same. The height of the Mori Kei fashion aesthetic has passed, but there is still a stable community that keeps the fashion style alive. The manager, Choco, chose the name Mori Kei when her friend said her outfits made her look like she was in a forest.īy 2009, the Mori Kei community had reached 35,000 members on Mixi, and it continued to boom, branching into magazines and brands such as Mori Girl Lesson, Wonder Rocket, and the Mori Girl Book. Evolved from the Mori Girl community that began on the Japanese social network Mixi. Hama Kei has not found its way into many forms other than fashion and beach house interior design, but unlike Mori Kei, it has its representative in the music scene, the French mermaid singer Nolwenn Leroy.Mori Kei is a community centered around Japanese fashion with touches of the Cottagecore aesthetic – specifically the idea of living in the woods and experiencing a quiet life. Their favorite pastime is strolling down the beach, collecting sea shells and looking like a legit water nymph. This sea salt does not prevent them from wearing their hair long and loose, because Hama girls are also dreamlike, and don’t suffer from windswept hair getting stuck to lip gloss, nor dry tips. Hama girls get all the shabby chic karma points, courtesy of sea salt in the air. Shabby chic is not a choice, it is what happens to all your furniture when you live on a beach. Anchors are cool, and seaweed, and boat knots, and rotting wooden boardwalks, and anything that can be salvaged off a ship. Cotton and wool, but also silk and chiffon. Shawls and long sweaters and stockings and boots. They are the beach on a sunny day, they are the waves on a chilly morning. Hama girls dress in blues and tans and whites and greys and greens. ![]() ![]() You see, the Mermaid is the ultimate Hama Kei fantasy – no Hama girl is actually a mermaid, they are the romantic souls who dream of finding a mermaid sister in the shallow water. A Hama girl is to mermaids what Tatyana Larina is to adventure – she reads an awful lot about it, and would like to experience one sometime, maybe. She speaks the language of the waves and wants nothing more than to be a mermaid. If you are anything like me, you still shamelessly play with dress up games, so take a look at this excellent Mori Girl Dressup by Rinmaru Games for excellent insight into a really rich Mori girl’s wardrobe (like all Japanese trends, Mori Kei isn’t gentle on the wallet)(It is easy to sew, however, so there’s that). The Mori girl completes her image with a straw hat, some dainty doeskin shoes, and either a handmade shawl or a frilly apron. ![]() Brian Jacques, ftw). She wears her hair loose and curly, and it never gets caught on branches, because the Mori girl is dreamlike, and doesn’t suffer from branches or mosquito bites. She wears accessories resembling all the characters living in Redwall Abbey (which she probably grew up reading. She likes to glam things up a notch, and is happy wearing patterns – small, tight florals, gingham, even the odd plaid. She likes natural textiles: cotton, wool, linen, straw and soft leathers. The Mori girl has no time for frivolous details – she likes warm, soft, loose layers. The official colors are soft greens, browns, greys, whites – anything that blends in with forest scenery. Call the army, call the 90s, tell them camo has been found redundant! There’s a new pastel trend in town.įabrics play a key role here as well. Some yummy Mori photography by Espace Copy ![]()
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